Jody Brannon is a news consultant, specializing in digital strategy and tactics. Her digital career spans online newspapers (Washington Post, USA Today), magazines (National Journal, National Geographic, OZY), a portal (MSN), mobile apps (Gannett Digital, Microsoft), native site focused on innovation (News21), algorithmic-driven news products and media partnerships (Bing News), social communities (Tow-Knight Center for Entrepreneurial Journalism’s Disruptive Journalism Educators Network) and a think tank (Center for Journalism & Liberty, part of the Open Markets Institute). For much of her journalistic career, which began in newspapers (Seattle Times, Tacoma News Tribune) and magazines (Sports & Athletes, Changing Times, Seafood Leader), Brannon also has served as an educator, as both faculty and faculty associate.
Her passion for digital communications started when, upon entering the World Wide Web for the first time, she remembers a shaking of her world order. Despite her early career at the Seattle Times and Tacoma News Tribune, and some small magazines in the Puget Sound region, she immediately decided to transition to online news, recognizing it as an unparalleled medium for informing audiences.
Her 1999 dissertation, completed at the University of Maryland’s College of Journalism, was a history, case study and theoretical exploration of legacy media evolving in during the infancy of the digital age. Its title: “Maximizing the Medium: Assessing Impediments to Performing Multimedia Journalism: ABCNews.com, NPR.org and USA Today.”
Have the courage to follow your heart and intuition.